Flavor: S'Mores
Brand: JM Tobacco
JM Tobacco produces not only hookah tobacco products, they also produce a wide variety of flavored cigars.
Packaging / Properties: 4.5/5
The sample we received was a 100g "tin" of finely diced tobacco. The tin gives the package a nice sturdy feel. After "popping" the top you will realize that you get the shisha bagged, of course, and an extra little JM Tobacco reseal-able plastic baggy. The baggy nicely stores all of the remaining unused portions. It's such a simple idea yet very few companies use it!
Examining the cut you will notice most shisha comes in shreds of leaves however this was cut quite finely. The shisha does not particularly look juicy and the smell is quite mild. The scent of the tobacco is more similar to hot cocoa mix. The tobacco is rather dry and not gooey. As I pack the bowl I notice I can fill the bowl while using very little product.
Scent / Flavor: 2/5
Setting the coal on top of the foil, I hear the "sizzle" sound, indicating that there is adequate heat to begin smoking. It took about 5 minutes for it to get a decent volume of smoke. After about 30 minutes, the flavor hit its peak and then declined slowly for another 30 minutes. At its peak, the flavor was still not particularly strong, I can describe it as mild hot cocoa flavor. As the night grew later, the flavor dissipated and was replaced by the standard "tobacco flavor" which can be found in many other tobacco products. At first I thought I was being rather rash, and wanted to just dismiss the findings. I decided to try the experiment again, except this time with more tobacco, as this may be explain the weakness of the flavor. Alas, the second smoking session 2 days later yielded the same results as before, and everyone participating in the "tasting" shared my opinion. In the second experiment, I used the same charcoals, hookah, and setup as with the first experiment. I added about 3 times as much shisha, however, to make sure that I am really giving it a fair chance to taste like rich S'mores. I noticed the flavored was more like eating flaming marshmallows than melty.
Endurance: 2/5
The flavor reaches a peak of at about 20-30 minutes and then declines. Another fact to note is that the flavor is rather sensitive to heat. Adding too much heat can really cripple the taste. Most fruity shishas are relatively resistant to overheating; I dare say resilient.
Overall: 3/5
S'mores could use some further engineering. I personally would enjoy a stronger chocolate flavor. The marshmallow is definitely there, but it is very very subtle. The airiness (somehow) is captured in the flavor, quite an impressive characteristic. It is a very original flavor, and although not terribly flavorful, the smoke is still very smooth. S'mores flavored shisha is definitely worth trying.
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